webmasters 10 THINGS YOU CAN LEARN ABOUT CONTENT MARKETING FROM BACKLINKO_(1)

10 Things You Can Learn About Content Marketing from Backlinko_(1)

Backlinko is one of the worlds top websites for SEO tips, advice, and training.

And the man behind it, Brian Dean, is among the very best in the business.

This is despite being a relative latecomer to the party he discovered the industry in 2010, while trying to promote a nutrition site, and only launched Backlinko in December 2012.

Since then, Brian has taught himself and the rest of us in the industry a lot about SEO, and more specifically, content marketing and link building.

Hes the kind of man that doesnt sit back and take Googles word as gospel, or blindly follow the lessons taught by others. He goes all out to find out what actually works.

Intrigued?

You should be.

Stick with me and well take a look at 10 things you can learn about content marketing from Brian Dean, the man behind Backlinko.

1. Forget everything you learned in English classes short sentences win the web
Brian Dean is the master of short sentences.
But he doesnt write this way just for fun.
He writes in such short sentences because they boost readability especially on the web.
But this technique existed long before the internet came along.

Ernest Hemingway was (and is) held in high regard for his clear and concise style of writing.

Theres even an app named after him thats designed to help writers identify long and complex sentences: The Hemingway App.

The fact is that short sentences work. They help to illustrate a point, and they make it easier for an audience to read and understand it.

Try it.

Youll see what I mean..

2. We crave original research

If you want to create content thats going to grab peoples attention, get them talking about you, and have them referencing you, performing your own research is key.

3. Old content can be revived with an update

This is because Backlinko understands how much value lies in old content. It knows that if youve created something thats resonate

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