10 Things You Can Learn About Content Marketing from Backlinko_(2)
6. Even the very best content doesnt sell itself
Few sites are in a position where they can hit publish, sit back, and let nature take its course.
Most of us have to work damn hard to get traction for our content, something Backlinko knows very well.
Remember how in the intro to this article I mentioned that Backlinko was only launched in 2012? Did you wonder how Dean gained so much success in such a short space of time?
Granted, hes a talented man and a great writer with some brilliant insights to share, but none of that matters in the slightest if no ones paying him (or his content) any attention.
So how did he ensure his content got the attention it so very much deserved?
By promoting it, of course.
In The Skyscraper Technique, Brian called outreach its linchpin in other words, he stated that outreach is vital to the techniques success.
And of course it is the best content in the world is a waste if no one ever sees it, and that wont happen unless we take the time to tell people about it.
The long and short of it is that if you want results from your content marketing you need to promote, promote, and promote some more.
7. Theres a really easy way to turn visitors into subscribers
If you write for your blog regularly, chances are you have goals above and beyond getting people to read your content. Im imagining youd quite like them to subscribe to your email list, too.
What if I could tell you that there was a really easy way to make that happen?
That with one simple change to how you present your content you could increase your visitor-to-subscriber conversions by 785%?
This is exactly what Backlinko did, using a content upgrade.
A content upgrade is an additional, unique, and contextual piece of content that you offer to your readers in exchange for something you want usually an email address.
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