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webmasters 33 WAYS YOU NEED A WEBSITE

Reasons Why You Need a
Website Right Now
People are more internet savvy
than ever before. However, there
are many businesses that feel
that they are OK even though
they don't have an online
presence. There over 100
reasons why businesses need a
website. In this article, we will
only talk about the 33 reasons
why you need a website right
now.
#33. Your Competitor Has A
Website - Whether you choose to
compete or not, there is
someone trying to earn your
potential customers' business.
When price isn't the issue, and 1
reference isn't good enough to
close the deal, your website can
be used as a tool to gain new
customers. If you don't do it,
your competitor will.
#32. Your Customers Are Looking
For You - In a perfect world every
customer that you ever service
will keep your number on their
refrigerator, or in their cell
phone. When they need you they
would simply go to the frig and
give you a call. Unfortunately
wives throw items away from
the frig without asking and cell
phones get lost or broken. When
you customer needs your service
again, it is likely that they will
know your name and not your
number. In many cases they will
then look for your website.
#31. Your Customers Need Your
Help - A happy customer would
love to help you gain new
business, however if someone is
asking about your work and
your previous customer doesn't
have you phone number off
hand they may be forced to
search for your business online.
With no website, you give your
competitor a perfect opportunity
to impact your potential
customer's decision.
#30. Many People Use Websites
to Research Before They Buy-
Many people love the fact that
they can research a service
anonymously before they make a
decision. No pushy sales people,
only information on a product or
service. Position your website
properly, and you can have the
greatest impact on a their final
decision.
#29. Establishes Credibility- Years
in business, Testimonials, Photos,
and Pricing Information all help
to establish credibility. Your
website is a perfect tool to
provide this information and
much more for the customer that
has never heard of your
business.
#28. Shows Quality of Work - You
may be able to provide the best
service or have the best product,
but if no one sees your work, no
one will buy from you. A
professional website gives a
potential customer a sense of
your style, a chance to see your
work, and a chance to determine
if you can provide the best
service.
#27. Create a Fan - There are
many potential customers that
are not ready to buy from you
right now. A website can be used
as a tool to make them a fan so
that you can communicate to
them with your expertise until
they are ready buy.
#26. Before and After Effect -
Show your potential customers
that you understand their needs.
Use your website to tell a story
with before and after photos.
The better you are at showing
that you can solve a problem, the
sooner you will earn a customer.
#25. No One Knows The Business
Better Than You - As a small
business owner there is
something that brought you into
the business. There is something
that makes you unique. Maybe its
your price, or quality of service. It
could be your time of completion
on your job. Use your website to
show customers your expertise,
and what makes you different
from your competitors.
#24. Many People Won't Buy
Unless You Have a Website-
Where there is one person who
doesn't mind doing business
with you without a website,
there may be one more that
would like to see your website
before they make a decision. The
question you have to ask yourself
is, which one of these customers
is more likely to spend the most
money? If your answer is the
customer that is looking for a
website, then you need to act
quickly to reach those customers
right away.
#23. Your Domain Name May Be
Purchased By Anyone - There are
companies that buy domain
names only to sell to the owner
of a particular business. The
more successful your business is,
the more at risk you are of being
a victim.
#22. If you completed Your
Website Today You Are 4 - 6
months away from seeing
consistent traffic - A well
optimized website in a
competitive market like Atlanta
will take about 4 - 6 months to
achieve exceptional ranking. That
means that if your site was
complete today, you would not
be able to see the true potential
of your website for some time.
#21. Your Competitors Need Your
Help - You read this reason right.
Your competitors may need your
help. Every week I have
customers that get calls from
other businesses to provide a
service that they don't offer. Let's
take a roofer for example. If this
roofer only provides roof repairs
and cleaning, and a potential
customer needs a new roof. He is
not likely going to train his
technicians on how to install a
new roof. He is more likely to
give this to a company who can
provide this service. Many
companies get calls like this in
their industry all the time.
#20. Your Customers Don't Know
What You Do - Many times your
greatest opportunity to grow
your business is by up selling you
current customer base. A website
is a great tool to show your
customers all of the services that
you offer. I call it, making sure
you get the low hanging fruit.
#19. Your Name Doesn't Say It All
- In #21 we talked about a roofer
who doesn't do new roofs. What
if you are a car insurance
company that offers health
insurance as well? The key here
is that your business name
doesn't say it all. A website is
your opportunity to show the
customer all of the services that
you offer.
#18. Your Safety Net - Plan on
advertising in the yellow pages,
billboard, tv, radio, or even a
magazine. You need a website
right away. If someone sees your
billboard, but couldn't write
down your phone number on
the road, they will probably look
you up online when they are
avail-able. If they hear your radio
ad, or see your television
commercial they may search on
the internet for more
information. Your website will
help to protect your investment
in other forms of advertising.
#17. Your Dream Customer Is
Looking Online - Do you know
your perfect customer? If you do,
make sure that you show them
that you provide the service they
are looking for, answer the
questions they usually have,
show some examples of
completed projects, and give
them the price they want. If you
are successful at providing this
information, you will attract the
perfect customer every time.
#16. Search Engines Need Your
Help - The purpose of search
engines is to provide people with
information. By adding
information about your product
or service, you help provide the
search engines with answers to
the questions that users may
have. Fortunately for you,
sometimes this information will
attract new customers.
#15. It's 2010
#14. Why Not Have Two
Businesses - When people come
into your brick and mortar
business they can take a look at
the products and services you
offer, get pricing information,
and make a purchase. Many
people won't leave the house
until they have decided what
they are going to buy. A website
for many people is a second
business, in that it reaches a
group of people who would
probably never come to your
physical location.
#13. Website Design Is More
Affordable Than Ever - There are
more internet advertising
companies than ever before. This
competitive market means you
win. With some companies
building websites for as low as $
250, the question isn't how
much anymore it is "what does
this include?". While website
design is important, be sure to
add an effective internet
advertising strategy as well to
your program.
#12. Time Is Running Out, But
It's Not To Late - With the rapid
growth of the internet, many
businesses are learning how
important it is to advertise on the
internet. The more websites that
are built in a particular industry
means the more competition.
The search engines have factors
that they use to help some
websites perform better than
others. One major factor is time.
If you build a site today, and your
competitor builds his in another
year, you have the upper hand
on keeping high visibility.
#11. Instant Policy Information
for Customers, Phone numbers,
and Business hours - Have you
ever needed to get a specific
department of a company, but
had to be transferred several
times to get the person you
needed to speak to? Are you
making your customers do the
same thing? Give your customers
a point of reference to follow for
your product or service online, as
well as, people to contact for
more information.
#10. Reach Potential Customers
365 Days a Year, 24 Hours a day -
Many people choose to research
a product or service before they
buy. Unfortunately, for many
businesses they need to do their
research after business hours
when they get off work. Give
these potential customers
relevant information about your
product or service, set their
expectations on what they can
expect if they were to hire you
for the job, and you have a tool
that will reach people 24/7, 365
days a year.
#9. Collect Email Addresses of
Potential Customers - This is my
secret weapon of lead
generation. You would be blown
away by the amount of people
who would prefer to leave their
contact information such as
email instead of phone number.
What I would have you consider
is, what person is so busy that
they would rather communicate
through email than pick up the
phone and call? You guessed it!
Someone who is very busy, or
said differently someone who is
very successful. Someone you
would like to talk to.
#8. Save Money - A website will
save you money because it saves
you time. It will save you time by,
shortening your sales cycle. You
can also use your site to narrow
your market to a product or
service that brings a higher
return. Reduce calls for services
you don't offer. Protect Your
Brand Name. Last but not least,
protect your investment in other
forms of advertising.
#7. Reach Local Market - If you
can't be the King of Rome, be the
King somewhere! Market your
site locally, and dominate your
local area to generate quality
leads from people who are ready
to buy right now.
#6. Answer Common Questions -
How long have you been in
business? How much does your
product or service cost? How
long will your service take? When
can you start? What do you need
to do to get started? Where are
you located? What is unique
about your product or service?
The questions you answer every
time a new lead calls you. Save
yourself time and speed up the
sales cycle with simple answers
to common questions.
#5. Test New Products or
Services - Is there something
unique about your product or
service that no other company
has? Have you created something
that will save people time, save
them money, or perhaps even
make them money? Reach people
quickly and receive feedback
from the people who need it
most. If you have something
worth sharing people will invest
in you.
#4. Speed Up The Sales Cycle -
Provide a complete resource of
information on your website that
people can use to make a
decision on your product or
service online and you have
shortened the sales cycle. Save
people time, and they will give
you money.
#3. A Sales Tool Outside Of The
Office - Provide sales tools for
your account representatives to
use in the field. Give them log in
and password to access
spreadsheets, pricing
information, or power point
presentations. Consider allowing
them to process sales and
payments online so they will not
have to carry sensitive customer
information like credit cards, or
checks. In many cases, this will
save your representatives time,
leaving more time to do what
you need them to do. Sale!
#2. Protect Your Brand Name -
Thousands of businesses can be
tremendously impacted by the
effects of 1 negative review. If a
business has been around for
more than 2 years, there is a very
high chance that there is some
information about them on the
internet. Yellow page directories,
search engine map listings, and
BBB will often provide a platform
for customers to give feedback
on a business. Unfortunately,
happy customers won't usually
take the time to find these
directories to write reviews.
Without a website, you are at risk
of 1 single negative review being
seen by every potential customer
that looks for your business
online. Give your happy
customers a platform to write
positive reviews about your
business and perhaps a person
who was going to write a
negative review will reconsider
based off of the work you have
done over the years.
#1 Search Engines Want To Help
You Grow Your Business - That's
right Google, Yahoo, and Bing
wants to make you money! Think
about it... If you became wealthy
off of online marketing with
Google, who are you going to
spend money on for advertising?
Big businesses and large
corporations have already
figured out how to get
customers from internet. The
search engines biggest
opportunity to grow their
business is to help you grow
yours.
There are many reasons why you
need a website. I hope this
article helps to you know 33
reasons why you need a website
right now!


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