It's bad to rely entirely on Facebook and other social media platforms for your business.
Facebook is the biggest social network in the world with over 2 billon users.
Nowadays, most businesses knew they need to have facebook presence just like the way they have their businesses visible on Google (Search Engine).
Today facebook, has more than 3 billion users which means having your business on facebook could help you reach billions of customers on Facebook.
Here are some further astonishing figures illustrating Facebook's enormous size:
Even though being on Facebook as a business can be very beneficial, depending solely on Facebook or any other social network is not a good idea.
Let's look at some reasons why relying solely on Facebook for your business is bad:
1. You are not in control of the platform
Despite the fact that it feel like Facebook has always existed remember Vine.
Facebook may never be an exception in the world of social media networks, which always come and go. People were shocked when Vine shut down in 2017 since not many people had expected it
With around 12 million users at the time, Vine was one of the social networks with the quickest growth.
Things and regulations change with time, and you don't want your company to be at the mercy of Facebook. Nothing prevents Facebook from altering its algorithm tomorrow to ban specific types of businesses or charge for usage.
The message is If you only use Facebook to build your business, you are occupying someone else's property.
2. Finding your business maybe more difficult
Lack of a website can have a substantial negative influence on your business when people search on your business, product or service on search engines.
Your SEO, or search engine optimization, which is how Google and other search engines ranks websites, products, and services might suffer greatly if you don't have a website.
There is more than 5 billionsearches per day on products, services, guidelines, companys profile and research on search engines.
Imagine voice computing's rapid development. It is another important issue to think of.
For instance, If you've ever asked "Hey, where can I get some noodles," you should be aware that those services cannot retrieve results from Facebook (or any other closed platform).
By just entering a web address, everyone with access to the internet can find your company, free of charge and without any limitations.
3. Facebook presents challenges
Facebook may appear to be everywhere but these days, Facebook is experiencing difficulties. In regards to privacy violations that reveal your personal information to foreign countries, a time when you wish to stop using it or when Facebook becomes the next MySpace. How do you shift things over when that time comes?
Facebook has an option for exporting content, but it's not perfect. You must also address the issue of informing your clients of your new location.
On the other hand, if you had your own website and a domain name that you own and control, you could transfer your content or your company anyplace and just points the domain name in the new direction. Your clients will be aware of your location at all times.
4. Your Facebook account may be hacked
Many influencers have reported having their Instagram, Facebook, or YouTube accounts hacked and losing their entire business as a result.
One source of digital access like Facebook is a credible threat to your business. Even the biggest companies occasionally experience problems, and if Facebook goes down, your business will also.
It is good to use facebook to promote your business but your digital strategy, which includes social media platforms, email marketing, paid advertising, events, influencer marketing, and much more, should be centered on your website.
Having website ensures that your company is never offline, even if your website is down or hacked, you can still re-host while you import your data from your backups.