7 NOTES FROM PERENNIAL SELLER BY RYAN HOLIDAY
1. Jeff Bezos, the founder of Amazon, reminds his employees: Focus on the things that dont change.
2. You dont have to be a genius to make geniusyou just have to have small moments of brilliance and edit out the boring stuff.
3. John Steinbeck once wrote in a letter to an actor turned writer, Forget your generalized audience. In the first place, the nameless, faceless audience will scare you to death, and in the second place, unlike the theater, it doesnt exist. In writing, your audience is one single reader. I have found that sometimes it helps to pick out one persona real person you know, or an imagined personand write to that one.
4. Our goal here is to make something that people rave about, that becomes part of their lives. The buried insights found in those other great works were not put there on the first pass. Work is unlikely to be layered if it is written in a single stream of consciousness.
5. Nobody creates flawless first drafts. And nobody creates better second drafts without the intervention of someone else. Nobody.
6. The author Paulo Coelho didnt freak out about piracyhe actively pirated his own books on torrent sites in countries like Russia.
7. The first step is the hardest.