Have you ever walked into a bar and realized almost immediately that you shouldn't order anything? The same thing happens to customers when they decide to stay on a website. A bounce occurs when only one page is visited during a session. The visitor does not continue to interact with your website and exits the landing page. Bounce rates that are too high are prone to misunderstanding and SEO malpractice. Most people believe that a high bounce rate equates to poor page performance. It's more subtle than that.
Do not mix up bounce rate and dwell time. Also, while long clicks are preferable to short ones, both count as bounces. You can have a good-performing landing page but still, have a high bounce rate. They came, found what they were looking for, and left happy.
What Exactly Is a Bounce Rate?
To refresh your memory, Google defines a "bounce" as "a single-page session on your site." The percentage of visitors who leave your website (or "bounce" back to the search results or referring website) after viewing only one page on your site is referred to as the bounce rate.
This can also happen if a user remains idle on a page for more than 30 minutes.
So, what exactly is a high bounce rate, and why is it a bad thing?
Well, "high bounce rate" is a relative term that depends on your company's goals and the type of website you have.
Low bounce rates – or too low bounce rates – can also be an issue.
According to a RocketFuel study, most websites will have bounce rates ranging from 26% to 70%.
25 percent or less: Something is probably broken
26% to 40%: Excellent
41 to 55 percent: 56-70 percent on average: Higher than usual, but depending on the website, this could make sense.
70 percent or greater: Something is probably broken or has gone wrong.
How is the Bounce Rate Determined?
The bounce rate of a website is the percentage of visitors who arrive but do not browse further. In other words, the bounce rate only accounts for single-page views.
Most people use Google Analytics to find this number.
Google Analytics will show you the bounce rate for each page, which represents all single-page views.
GA will also show you your overall site's average bounce rate. This is calculated by dividing the total number of bounces across all of your site's pages (during the period you've specified) by the total number of entrances across all pages during that same period.
Bounce rate in Google Analytics
GA doesn't just show you your site's bounce rates. GA also provides metrics such as:
How many people have visited your website?
The average number of pages per visit
Time spent on-site
It is critical to consider these metrics in conjunction with one another. For example, if you notice that your average time on site is high and your bounce rate is high, it means that people have most likely accomplished their goals with your site without needing to navigate further.
An example would be an informative page with a phone number. Your prospects arrived, learned about you, and possibly dialed your number. Despite the high bounce rate, the page is successful.
Again, the issue arises when there is little engagement on the part of your visitors and you have a high bounce rate. That is when you should take action to reduce your bounce rate.
Optimizing (lowering) your bounce rate is thus critical to the success of your business.
What causes a high bounce rate on your website
There are numerous reasons why visitors leave immediately after arriving, the most prominent of which are:
Mismatch in expectations
Your visitors expect to see something on your website, but your page talks about something else. This occurs frequently, particularly when you have paid advertising for a specific offer and link that advertisement to a generic page such as your homepage. It is critical to meet your visitor's expectations. Your website may discuss a variety of topics, but a visitor may come to it solely to learn more about what the source stated you provide.
Organic search irrelevance
While search engines are getting better at finding relevant content for a user's search query, they are still far from perfect. I'm sure you're frequently surprised when reviewing your web analytics reports by: 'how come this search query found this page on my website?' Your visitors are feeling the same way. Compare your bounce rate for organic visitors (those who arrived via search engines) versus non-organic visitors (those who arrived via other sources); you'll notice that the former is higher than the latter.
Related post!
adex3g 1 yearadex3g 1 monthadex3g 1 weekadex3g 4 monthsadex3g 1 monthadex3g 1 monthadex3g 1 yearadex3g 1 monthadex3g 1 monthadex3g 6 months
