WHY MANY RECORD LABELS ARE SCARED OF SIGNING FEMALE ARTISTS
Have you noticed that majority of Artistes that Record labels sign are Males? You might be wondering why Record labels do that and you might even think its some Gender Base Discrimination which is Wrong . Music is business and as an Entrepreneur, you must always look beyond the current situation. Mavins Records can have 10 artistes but 9 are men and only one female . Many Record labels dont sign Female Artistes because
Pregnancy : Once an Artiste gets pregnant, it rubbishes thé deal as at least 2 years of the contract will be wasted . 9months to give birth to the kid and some other 1 year to breastfeed and take care of the kid .Once this happened, the Artiste can no longer work on songs, attend concerts etc .This slows down productivity and the inflow of income into the label . Lets take for example , when Tiwa was pregnant, she had to pause some things and concentrate on her baby .That slowed down productivity . That was not good for a business .
Married : Once a female Artiste gets married , her productivity must slow down . She got to take care of her man and kids plus the house . She is focused on building a home and end up having less time for business . If Libianca or Ayra Star gets pregnant today things must change . They will need to take care of their husband and Kids . During this time no music will be released and its not good for a business .
Family : Once you sign a female Artiste that is under her parents , she is never available.
You end up losing funds as her parents wont allow her to leave town and travel to other places because of Music . They always feel she is hiding behind music to do funny things .
Secondly they complain about everything . From her dressing to everything. This makes Record labels have second thoughts .
Looks : Many Record labels look at the height , Face and shape of many Artistes before signing them .
The looks of an Artiste is a Great selling Point .
Many people follow Blanche Bailly from CAMEROON cus she is beautiful and watch her videos too cus she is always dressed sexy and looks cute . Thats a plus . Unless you are super talented , many Record labels wont sign you if you lack these qualities .
Music is Business . As a business man, you always assess everything before taking a decision .
In most Contracts ,It is clearly explained to the Artiste that she is not supposed to get pregnant or even be in a relationship during the period of the Contract because it disrupts everything . Thats why someone like Ayra Star and Libianca might not be having babies soon till their contracts are over .. To Young Girls , at times you have to sacrifice having babies and chase your dreams before having those kids so you can even better take care of them .